Slow Cow–Calm Down and Improve Your Concentration?
Leveraging a twist on the appearance of the energy drink, Red Bull®, a Canadian company is marketing a new ‘anti-energy’ drink called Slow Cow Drink®. The design features two cows juxtaposed face down on the ground. Lino Fleury and his team spent just over a year and half creating a drink that’s creating a new market niche which goes against the grain of the already enormous and competitive energy drink market. 5 Hour Energy, 6 hour power… where does it end? 24 Hours of Insomnia (TM)? 36 Hours of Psychosis(TM)? Lino Fleury, perhaps, is hoping that the energy drink ‘hour’ war ends with Slow Cow Drink(TM).
The Anti-Energy Drink?
If they overcome potential litigation from Red Bull® over the likeness of their product appearance, leveraging the popularity of Red Bull’s brand awareness could potentially be a brilliant marketing strategy. At the very least, it’s certainly drawing some attention to their new product. As a newly dubbed, ‘anti-energy’ drink, Slow Cow is touted as improving both concentration as well as relaxation.
What’s Different about Slow Cow?
Unlike energy drinks which often include Caffeine and Taurine along with various other combinations, the key ingredient in Slow Cow is L-theanine, an amino acid, found in tea. L-theanine is believed to increase levels of GABA production in the brain. GABA is an inhibitory neurotransmitter. It also promotes alpha wave production in the brain (Nobra et al, 2008). Alpha waves are found in EEGs during periods of waking relaxation. A recent study by Parnell et al (2008) found that L-theanine when combined with caffeine are actually beneficial for improving performance on cognitively demanding tasks.
References:
- Nobre AC, Rao A, Owen GN. L-theanine, a natural constituent in tea, and its effect on mental state. Asia Pac J Clin Nutr. 2008;17 Suppl 1:167-8.Owen GN,
- Parnell H, De Bruin EA, Rycroft JA. The combined effects of L-theanine and caffeine on cognitive performance and mood. Nutr Neurosci. 2008 Aug;11(4):193-8.
Ryan
December 9, 2010 at 9:45 pm
I have some Slow Cow that I am willing to sell. Hit me up and we can negotiate a price.
Ryan
lion0 prime
November 23, 2010 at 11:50 pm
i WANT THIS DRINK LOL. I LIVE IN THE UK.
RELLY RELLY HOPE IT IS COMING THIS SUMMER LOL… SOMETHING GOOD TO LOOK FOWARD TO…
PEACE.
Jake
November 18, 2010 at 5:57 am
Hope u can send some to the land of downunder Australia
I knew they could make dis drink happen. Good on ya Canadians.
Slow Cow South
November 17, 2010 at 1:52 pm
Slow Cow is now available to the Southern United States. We’ll be announcing hundreds of locations every week leading up to 2011 and onward. Follow @SlowCowSouth on twitter for further updates. Drink Slow Cow.
Jarret Morrow, M.D.
November 19, 2010 at 10:37 am
Thanks for the update on the availability of Slow Cow in the United States!
Ryan
October 27, 2010 at 6:04 pm
If you need something to take the edge off and relax a bit, this stuff is legit. Well worth the money.
Jarret Morrow, M.D.
October 27, 2010 at 8:33 pm
Ryan, I’ve still never tried Slow Cow myself. Thanks for your feedback.
Clint
November 17, 2010 at 1:56 pm
Hi Doc,(Jarret Morrow, M.D.) send me a shipping address and i’ll have a case ship to you for sampling…
clint
Jarret Morrow, M.D.
November 19, 2010 at 10:37 am
Hi Clint, sounds great. Thanks in advance for the Slow Cow samples.
Matt
August 10, 2010 at 4:45 pm
Well, Slow Cow did wonders for me, so I would assume it worked.
Jarret Morrow, M.D.
June 24, 2010 at 1:35 pm
Hi Wendy, thanks for your review/feedback on the Slow Cow anti-energy drink. If you’re looking to promote their product, you’ll have to speak with someone from their company. I don’t work for Slow Cow or have any type of affiliation with their operations or business.
Wendy Toth
June 24, 2010 at 1:18 pm
Hi I tried the drink and loved it…for this busy Mom its perfect.
Are you looking for help to get this product out there??/ I am a stay at home Mom married to an MD who has some time on her hands and really doesn’t need a ton of Money…
Anyways, I am 44 ..university educated and just looking for a product that I believe in…and came upon this one.
Love to hear from you…
Wendy Toth
Jarret Morrow, M.D.
June 19, 2010 at 10:12 pm
Karla,
From what I understand, Slow Cow contains a number of ingredients in addition to the l-theanine. The other ingredients often cited include:
- Chamomile
- Passiflora
- Valerian
- Tilia Cordata
- Hops
Unfortunately, there just isn’t enough information to recommend the use of herbal products, teas, or such during either pregnancy or lactation.
In short, you discuss this with your doctor, but the safe answer is to avoid using herbal supplements, teas, etc while breastfeeding or during pregnancy.
Karla
June 19, 2010 at 10:00 am
Is ther any negative side effects?
I am nursing and I dont want to harm my baby in anyway.
Thanks
Toshi O.
June 13, 2010 at 9:33 pm
Wow!
I have never heard of any of this – this is great news.
Thanks for digging this up – will def look into.
Toshi O.
Bo
June 9, 2010 at 2:20 pm
Hi Natasha,
It would be nice to be advised of arrival of Slowcowdrink to UK, thanks.
Regards,
Bo
Natasha
May 27, 2010 at 9:19 am
Slow Cow coming to UK this summer all those wishing to be advised
of arrival ahead of supermarket distribution please contact me direct natasha.tunnicliffe@yahoo.co.uk
Natacha Berliner
April 13, 2010 at 8:25 am
Exceptional blog post about the Slow Cow drink, this is very similar to a site that I have. Please check it out sometime and feel free to leave me a comenet on it and tell me what you think. I’m always looking for feedback.
Jarret Morrow
July 31, 2009 at 5:11 pm
Mike, I am not sure if Slow Cow is available in the US yet. You can click the Slow Cow link at the end of the blog post and contact them to find out.
mike
July 31, 2009 at 12:04 am
Sounds very interesting!
Is this product on the market yet? Is it available in the US?
Jarret Morrow
June 18, 2009 at 5:48 pm
Thank you for your comment Jen.
jen boda
June 9, 2009 at 6:22 pm
I would love to try this product. I think it is really genius! We all need to relax, a bit, I think. Thanks!
jen